
Asda Loans
New proposition launch
Setting Asda Loans apart
Jump Agency was tasked with launching a completely new loans proposition for Asda, working with their partner, Freedom Finance.
In the market
With a rate to suit everyone, our first port of call was to investigate how Asda could best target people when they knew they would be in the market for a personal loan?
Building on existing equity
Working with the client and their media agency, both audiences were targeted using search trends, behavioural targeting and digital media channels. Jump's strategy was to leverage the Asda brand to show customers that they could get a great low rate, from a name they knew and trusted.


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