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Going Mobile?

Something tells us ...

they're onto something good

When we were asked to create a fresh new look for a mobile brand with a great proposition, we jumped at the chance. Out of all the concepts we produced, ‘Onto something’ was probably our favourite.

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What are you on?

With free 3-in-1 sim cards, 99% UK network coverage, a range of 30 day flexible bundles and easy-peasy top-ups, there’s a great deal on offer. Our thinking for this concept was not only to give the brand a vibrant, fresh feel, but also to create an idea which would use the insight that when people talked to each other about their mobiles, the question of which network or, ‘What are you on?’ would inevitably crop up.

Goodness on the go

‘On to something good’ conveys both being on a great network and that the customer can be on a great bundle, too.

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Grilled at the Queens

Carving out a hot new brand