Right tools, perfect job

Integrated B2B campaign

Callcredit Information Group has two main parts to its business: UK Consumer Credit & ID Validation and Database Marketing Solutions. The latter’s proposition is multi-faceted, with 8 different products including the Cameo Analysis Tool & Define Database, covering 18 million consumer records. Jump were tasked to create an integrated campaign to generate new business enquiries for the Callcredit sales team.

A selection box of goodies

Jump created a concept that would wrap all the individual product propositions under one roof, where each tool represented a different Callcredit product.

This was delivered this to our audience using 3D direct mail and variable letter text for 8 different vertical markets.

Tasty tools get the job done

Die-cut postcard mailings were followed up with email and telemarketing to generate sales appointments, whilst we produced new site content to coincide with the campaign.

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