Delivering bags more for Co-op
...with best ever results
On the back of a recent high-profile rebrand for the Co-op Group, including the rebirth of the much-loved clover logo, Co-op Insurance tasked Jump Agency with creating an integrated marketing campaign to promote their food voucher offer in a fresh, engaging way.
So what's the deal?
The food voucher offer had been running successfully for over 2 years, with the majority of Insurance customers coming from the Co-op membership base. Creatively, the client felt the executions were becoming tired and they needed to breathe new life into the campaign. For this, Jump turned to the now famous Co-op bag for life.
Bagging great results
Based on the insight that people loved the new Co-op bag and its retro logo, we didn’t just tie it into the offer, we made it the hero. In doing so, Jump Agency created all the assets for a fully integrated marketing campaign, running across direct mail, online display, on-site, press and social media, including running the photoshoots for all three insurance products. The Bags More campaign has achieved Co-op Insurance’s best ever results for this offer.
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