As well as developing a new proposition and tone of voice, Jump Agency worked on a film in collaboration with Frantic.
The film sets out to highlight how Murooj will trigger the creation of Yemen’s National Mobile Wallet Company (NMWC). And more importantly, this will integrate the YFS, banks, the private sector, telecoms, and government institutions – as well as a National eWallet, enabling people to use their mobile phones to pay for goods, leveraging over 100,000 direct retail and distributors’ network to build a robust gateway for digital payments.
This, in turn, will oil the wheels of commerce at all levels and here at Jump, we’re delighted to be the financial services marketing agency to help implement the difference this will make to people’s lives in Yemen.